EXPLOITING YOUR SUPPLY CHAIN: CONFESSIONS OF A COUNTERFEITER

Sunday, October 20, 2013

Securing Industry

Neil Alpert and Ron Guido

20-Oct-2013

Lessons learned from someone who exploits the “not-so-best” practices of the pharmaceuticals supply chain.

You don’t know me, but I built my profitable business by exploiting yours. Doing so has been quite simple, just by observing your predictable routines and trusting behaviors.

Your preoccupation with service levels, inventory management, speed of delivery and global sourcing networks has shown me that even the most dedicated and hard-working contributors in the supply chain are also naïve and uninformed. The way you process countless transactions and inventory transfers without verification - my fortune is built upon your trust-sans-verification habits.

To the intellectual property (IP) owners who are shocked by my proclamation, you should consider it a compliment – isn’t imitation the sincerest form of flattery? In fact, I am indebted to you for establishing a trusted brand name among the user community, thereby establishing a healthy base of business to be exploited.

Nevertheless, I’ll share my secrets to prove that you, the legitimate masters of industry, are actually my accomplices. You’ll be unable to render me powerless until you dissolve your competitive strongholds, share control of the supply chain and promote visibility, collaboration and knowledge sharing. This is a chance to see how you’re not only losing the fight against counterfeiting, but you're also unknowingly enabling it.

Global economic growth fuels the counterfeit market

By 2015, the International Chamber of Commerce (ICC) predicts the global counterfeiting market will exceed $1.7trn – or roughly 2 per cent of the world’s economic output. The key to success has been in the growth of outsourcing and cross-border trade. There are ample opportunities available for those who understand international trade, due to the growth and capitalization of emerging markets, combined with a relative lack of respect for the compliance and protection of IP across borders.

There is a perpetual shortage of regulatory and enforcement resources around the world. The rewards associated with counterfeit goods far outweigh the risks of confiscating goods or prosecution. In the rare instances of increased risk, I can always turn to my safe haven - e-commerce. Internet sales are far too globally dispersed to implement international regulations, oversight or policing solutions. Plus, sending goods through parcel services is the easiest and safest trade route we can use - who’s going to dedicate time to authenticate every item in every FedEx shipment?

The biggest targets: global brands

I don’t spend time and resources researching obscure brands with low demand, I go straight to exploiting the biggest, globally recognizable brands. Considering my low manufacturing costs, I value high quantity over quality.  This includes branded apparel, media products, software, electronics, and healthcare products. In fact, you’d probably recognize some of the most counterfeited brands on the market right now: Nike shoes and Louis Vuitton handbags are at the top of the list. These are all targeted and profitable for the same reason — high-volume, popular brands attract less scrutiny than specialty items.

Discreet operations are successful operations

According to NBC News, the American economy loses $250bn annually as a result of counterfeit products! You’ll find that the most successful counterfeiters always work under the radar and remain undetected by the legitimate supply chain. To avoid the same fate as so many of my peers, I stick closely to these three basic principles:

  • Separate yourself from the crime. I send my goods across a border as soon as possible post-production in order to utilize gray-market diverters – those who buy low-end products and repurpose them for the high-end market – to “dilute” fake products among genuine goods.
  • Don’t put all your eggs in one basket. By breaking up my shipments into smaller volumes, I will not have to forego my full investment in the rare instance that my goods are seized.
  • Networking isn’t only for the legit. I can add an extra layer of protection by leveraging my “colleagues,” friends and family for transit operations, regularly distributing trusted contacts throughout port cities to serve as trading brokers.

You still judge a book by its cover

In looking at the most successful counterfeiting manufacturing operations, you’ll most likely find that they all start and end at packaging. It’s incredibly helpful when I’m able to use legitimate products as a template for replicating packaging. Even better is when I’m able to re-purpose packaging in like-new condition from a legitimate product. Whenever possible, I leverage containers, caps, and labels from the same suppliers used by the legitimate brands I’m exploiting. 

On the other hand, some legitimate IP owners have finally begun addressing their packaging vulnerabilities. Some have even become prudent enough to track the full lifecycle of their supply, monitoring all inventories to and from providers. These anti-counterfeiting technologies amuse me, however, because just one solution will not be enough to deter me. To effectively implement a single solution, everyone else has to install and comply with the authenticating technology – an inconceivable option to many. That’s assuming they know how to manage the technology, which is unlikely due to the complexities of supply chain management. Remember, my objective is to get through transit by fooling the inspectors, so I don’t consider consumers or an anti-counterfeit brigade to be a threat.

We like using your own products and processes against you

Any counterfeiter is well versed in the liberal return policies of legitimate IP holders. Our easiest method of profitability is selling fakes back to the company whose brands you are falsifying. If you return a prescription, are they repurposed for another patient? No. This may even ease a counterfeiter’s limited conscience, as goods returned to the manufacturer are not generally re-introduced to the market where fake versions can inflict harm on the patient. Yet, to my advantage the sheer volume of returned goods is usually extensive and therefore too overwhelming to bother with authentication, particularly in industries, such as pharma, where returned items are destroyed anyway.

Lastly, supply chain managers provide counterfeiters with an easy way to salvage legitimate goods due to their lackluster management of destroying damaged, expired or obsolete products. Allowing third-party contractors to bring inventory to a remote site for destruction allows counterfeiters to repurchase such inventory through a simple payoff. Few bother to identify the source of truly legitimate products, so a reintroduction into the supply chain is embarrassingly easy.

I profit off of your disorganized, disconnected supply chain

Profiting off of the lack of visibility of transactions in downstream supply networks is comparable to taking candy from a baby. First, you need to eliminate the use of the term “chain,” and instead recognize it as the “network” it has become. Until then, transaction transparency will never come to fruition. Due to our competitive nature, manufacturers rapidly sell and distribute products utilizing all reasonable means to do so. Consequently, the chain of custody for that unit is lost among a sea of transactions with little coordination of events across trading entities.

Before reaching the consumer, legitimate products will travel through primary, secondary and third-party channels and across many borders and regulatory jurisdictions. Financial records are simultaneously, but separately, generated and processed by the same entities, other importers, exporters, retailers, and brokers along the way. The asynchronous paths of money and inventory flows leave us with a multitude of opportunities to insert false products into the web of unregulated trade.

Legitimate IP rights holders in fear of sharing data and; therefore, acting independently of others, as well as those who sell out their brands to bring in revenue, only attract gray zones outside their purview. External manufacturing sites require separate flow lanes for legitimate trade, while opening the door for shadow operations to arise. Third-party suppliers of legitimate components and services openly seek new customers to leverage available capacity. Trivial checks by government agents create a false sense of security. With so many opportunities to insert fake goods into what is perhaps the most complex of all global supply networks, the only logical way to illuminate the supply chain is to implement and enforce a real-time track-and-trace system, especially one that utilizes covert elements in the process.

Lax authority is my favorite authority

There’s a natural bias of local authorities to favor their own country’s success and growth over international trade. Many will deny or minimize many of the controls, regulations, audits, certifications, and IP rights that can impede free commerce in favor of allowing business success to drive economic growth. Some governments seem to endorse local production of unauthorized generics in the interest of job creation. Others may even argue that knockoffs can stimulate local economies and generating new tax revenue. While genuine brands establish demand for a product category, falsified versions will usually satisfy the overly trusting and/or apathetic consumers.

So there you have it - my true confessions! I do feel bad about all of you honest people trying to figure out how to safeguard the supply chain. Maybe understanding the criminal will help you to better understand and fight against the crime.

 

Exploiting Your Supply Chain: Confessions of a Counterfeiter

BIOMETRIC TOOLS EDGE INTO HEALTHCARE

Tuesday, October 15, 2013

 

 

Biometric Tools Edge Into Health Care

by John Moore, iHealthBeat Contributing ReporterTuesday, October 15, 2013

 

 

 

 

Image from Shutterstock

The term "biometrics" refers to measuring human characteristics -- a central task of health care since the invention of the science.

Indeed, industry executives contend that biometrics aren't anything new in health care, noting that X-rays, computerized tomography scans and a host of other medical technologies all represent ways to measure the human body. What is new, however, is the use of biometric authentication in health care. This technology aims to use human traits such as fingerprints and iris patterns to validate identity. Biometric authentication is just beginning to play a role in health care, which some observers find surprising.

"Health care is a strange environment in the sense that on the clinical side of health care we probably have some of the ... world's best technology," said Paul Donfried, chief technology officer at LaserLock Technologies, a security technology vendor. "On the business side of health care, it is almost the opposite. We actually have some of the most antiquated IT systems and IT infrastructure you can find anywhere."

Donfried points to authentication systems as a case in point.

"For the most part, 99% of the technology being used today is still basically user name and password," he said. "You see almost no use of biometric technology for the authentication of patients or hospital staff, which is kind of ironic."

However, broader use of biometric authentication could be coming. Consider the following developments:

  • St. Vincent's Medical Center Clay County in Florida -- which opened Oct. 1 -- offers biometric patient check-in via palm scanning.
  • A number of blood banks now use fingerprint scanning to identify donors. Those facilities include the Suncoast Communities Blood Bank, which in May received a $26,000 grant to help fund a biometrics-based donor check-in system.
  • Apple's fingerprint scanning technology, built in to the new iPhone 5S, could eventually put biometrics in the hands of numerous clinicians. Nearly three-quarters of physicians use smartphones on the job, according to a March Kantar Media Sources & Interactions study.

Making Inroads

Biometrics is making inroads in a few health care use cases, such as the authentication of health care workers. Some health care facilities have integrated biometrics into electronic health record systems, authenticating clinical and administrative users who need access to patient records.

Jay Meier -- vice president of corporate development at BIO-key International, a provider of fingerprint biometric identification -- described that authentication scenario as the primary biometric application in health care. He said the company's biometric products integrate with EHRs from vendors including Allscripts and Epic. In August, BIO-key announced that Allscripts certified the company's biometric identity management tool for health care providers using Allscripts Professional EHR. Knox Community Hospital in Mt. Vernon, Ohio, became the first health care facility to incorporate the integrated offering, according to BIO-key.

Eighty percent of BIO-key's business is in the health care space, Meier noted. But he acknowledged that biometrics' overall impact in EHRs is minimal at this point.

"We are just scratching the surface," he said. 

Meier said biometrics has been slow to catch on, since health care organizations tend to take the minimum steps necessary to remain in compliance with security regulations.

"People don't buy biometrics and security capabilities because they want to; they buy it because they have to," he said.

Meier suggested the industry's task is to develop an argument that will make health care providers want to invest in biometrics. One possibility: the computers clinicians use automatically time out, forcing users to log on again and again through the day. Biometric authentication, however, can make those repeated log-ons go faster, according to Meier.

Meier said BIO-key studies conducted at the Cleveland Clinic revealed that fingerprint scanners can save doctors as much as 15 seconds per log-on compared with using a password and personal identification number. Meier said that amounts to about four hours per month per user and, in the case of a physician, four hours of billable time.

Fraud Reduction, Other Uses

Biometric authentication is also finding a niche in thwarting medical claims fraud. BioClaim, for instance, uses biometrics to authenticate patients at the point of service. The company's BioClaim software converts a patient's biometric -- a fingerprint or iris scan, for example -- into a computer template. The template is sent along with a patient's health insurance claim to a private or public payer as proof of the patient's physical presence at the provider's office.

Scott Kimmel -- executive vice president and general counsel of BioClaim -- said this biometric approach helps reduce fraud such as phantom billing, in which a provider bills a payer for a nonexistent patient. He said biometrics complement predictive analytics and data mining fraud detection techniques, which look at patterns rather than patients.

Kimmel said BioClaim also addresses health care benefit card swapping and identity theft, since the biometric identifier flags patients who attempt to use someone else's medical card. BioClaim customers include Amerigroup Community Care of Florida. Amerigroup, a subsidiary of WellPoint, will deploy BioClaim software in a pilot project. The pilot will also involve Eye Controls' SafeMatch technology, which employs iris scanning.

BioClaim is pursuing pilots with other health care organizations.

"We hope to expand the pilots with payers, private and public," Kimmel said.

Using biometrics to identify patients also extends to blood banks. Meier said blood banks use BIO-key's technology to enroll donors. Fingerprint templates are stored along with personal information such as name, address and phone number when new donors enroll at a facility. On subsequent visits, a fingerprint scan lets the blood bank pull up the donor's blood type and donation history.

Biometric technology also targets physical access control.

Vic Berger -- principal technologist at Affigent, an IT solutions provider -- said a couple of hospitals are evaluating facial recognition systems in entrance areas as a security measure. Facial recognition could help hospitals prevent known gang members from following an associate or rival seeking treatment at the hospital, he noted.

Regulatory Drivers

Industry executives believe the regulatory environment will increase the use of biometrics in health care and other industries. Berger cited the National Institute of Standards and Technology's recently published Federal Information Processing Standard (FIPS) 201-2, which applies to federal employee and contractor authentication.

FIPS 201-2, which emerged in September, requires multi-factor authentication, which will almost certainly involve a level of biometric access, according to Berger.

"I think you are going to see an ... increasing use of biometric technologies that probably will sweep well beyond the health care industry," Berger said.

 

Biometric Tools Edge Into Healthcare

LASERLOCK MAKES FORAY INTO PHARMA WITH ANTI-COUNTERFEIT PIGMENTS

Thursday, October 10, 2013

 

 

Staff reporter

SecuringIndustry.com

10-Oct-2013

An unnamed Japanese pharmaceutical labeller is to pilot LaserLock Technology Inc's SecureLight+ colour-shifting pigment technology.

SecureLight+ is  a pigment that combines multiple levels of security to thwart counterfeiters, says LLTI. By taking advantage of green technology, SecureLight+ has the ability to instantly change colour under both CFL (Compact Fluorescent Lights) and LED light sources.

Simultaneously embedded with SecureLight+ is an additional safeguard that contains an up-converting infrared feature and a customizable digital signature that can only be read with a specifically tuned handheld device.

The Japanese pharma label specialist will conduct a "significant pilot project" using the technology and is successful will "market the advanced anti-counterfeiting solution to pharmaceutical companies worldwide", according to LLTI.

"We are excited to announce that our revolutionary anti-counterfeiting technology has now expanded into the Asian market," said LLTI's chief executive Neil Alpert.

"Consumers and pharmaceutical companies that utilize our partner's labels containing SecureLight+ will know that their drugs are authentic and safe."

LLTI estimates that the current market for colour-shifting pigments is somewhere between $55m and $235m a year at the moment, but has the potential to expand to several billion dollars in the next decade as use in security applications becomes more widely adopted.

This year, the company has announced sales of its anti-counterfeit and authentication technologies in a number of markets, including identification documents and gaming pieces.

 

LaserLock makes foray into pharma with anti-counterfeit pigments

NEW JERSEY RELEASES UPDATED ONLINE GAMING REGULATIONS

Monday, October 7, 2013

The New Jersey Division of Gaming Enforcement is adopting Internet gaming regulations effective October 21, 2013. The public has had the chance to comment on the Division's initial proposal and the Division has made numerous changes in response to those comments. There were, however, further changes beyond what were included in the initial adoption which now require a new 60-day comment period. The 60-day comment period will begin when these additional changes are proposed for final adoption. In the interim, the Division is temporarily adopting those changes and they will be effective October 28, 2013. Both the adopted and temporarily adopted amendments are posted below.

Find the text of the updated regulations here.

LASERLOCK: AN INTERVIEW WITH NEIL ALPERT, CEO

Thursday, September 26, 2013

September 26, 2013 - The need for identity verification is becoming clear in many industries today, and as such an increasing number of companies are introducing biometric technology to their offerings.

LaserLock is one of these companies, and though it has a primary focus on anti-counterfeit technologies, identity verification plays an important role in what the company does. I had a chance to chat with Neil Alpert, CEO of LaserLock about the role that biometrics and identity verification play in anti-counterfeiting, as well as his own priorities as CEO.

LaserLock acquired VerifyMe, a platform for identity verification last year and has since integrated it into many of its other products.

“VerifyMe SSO is our personal identity services smartphone app for consumers that delivers password wallet and single sign-on capabilities that incorporate authentication technologies like a gesture swipe, which is literally as simple as connecting the dots,” Neil Alpert, the company’s CEO said. “Currently we’re working to expand VerifyMe SSO’s authentication mechanisms to include face and fingerprint biometric notification services that will let you know when and how your identity is being used. We’re also working with some partners to integrate financial wallet and payments capabilities.”

In February, LaserLock filed a provisional patent application for a “Characteristic Verification System,” which uses existing technology in smartphones to capture both “overt and covert anti-counterfeiting measures to verify the identity of a person performing an action.”

“We see a great opportunity due to the rapid proliferation of digital cameras, particularly in smart phones, to turn these devices into tools for identity verification,” Alpert said. “These devices are so sophisticated that a number of biometric authentication techniques can be fully integrated into software without needing additional hardware.”

LaserLock also recently announced a facial recognition solution to determine the ages of players on internet gaming platforms using a similar system.

“In the future, we hope for a world where everyone has the ability to verify the authenticity and provenance of any material good and the identities of others. It’s clear today that counterfeiting and identity theft have become global problems that affect us all,” Alpert said.

Though anti-counterfeiting doesn’t enter the biometrics discussion often, the marriage is a sensible one, as identity thieves are essentially identity counterfeiters and a large part of identifying counterfeit items is understanding who and where they came from.

“We don’t want people to die from counterfeit medicines, foods or beverages. We don’t want people fooled by thieves and charlatans. We don’t want governments held hostage by terrorists and organized crime,” Alpert said. “Our mission is to provide technology that will hopefully [solve these problems].

As CEO for LaserLock, Alpert has the focus of a typical CEO to a publicly-traded company, but his work in anti-counterfeit has also found him focused on solving problems.

“When I began my professional career I was always striving to think outside of the box, but my lack of experience sometimes made that difficult,” Alpert said.  “Now, more than a decade later, I find that there are many ways to attack a problem and sometimes head-on is not the most effective.  I have also been very fortunate to work with some amazing people ranging from Plácido Domingo to Michael Steele, and most recently Michael Sonnenreich, who is not only the Chairman of our Board of Directors, but also a friend and mentor. I learn from him every day, so while my past experiences have certainly shaped my role as a CEO, I would also say that I learn tremendously from my daily experiences.”

Recently, LaserLock filed another provisional patent application for a three-factor authentication system, which includes facial recognition from a mobile device. 

In addition, the company appointed Giles Kyser as its new Chief Operating Officer earlier this week.

For a link to the interview, click here.  

AN INTERVIEW WITH LASERLOCK'S CEO NEIL ALPERT FOR IDEAMENSCH, AN ENTREPRENEURIAL NEWS WEBSITE.

Tuesday, August 20, 2013

To read the entire interview, click here.  

What is LaserLock Technologies focused on right now?

LaserLock Technologies produces security solutions that fight counterfeiting, protect brands, and safeguard people’s identities. Right now, we’re directing our focus on pharmaceuticals, gambling and identity protection, and we approach each industry differently.

People often think that the issues regarding fake pharmaceuticals are mostly concentrated in third world nations, and that’s mostly true due to limited resources and access to biometric technology. However, if only 0.001% of the four billion prescriptions filled in the United States every year were compromised, that still amounts to 40,000 potentially deadly prescriptions. Placing easily distinguishable anti-counterfeiting marks on drug labels would allow consumers to discern whether their drugs were real. We could drastically reduce, even eliminate, the counterfeit pharmaceutical market in the U.S., and make significant reductions in the developing countries as well.

Gambling is different, but nonetheless an essential area of our business. For about a decade, we provided the gambling industry with a covert technology that authenticated the chips moving in and out of casinos. The recent legalization of online gambling in Nevada, New Jersey and Delaware has increased demand for solutions that verify the age, legal jurisdiction and identity of gamblers. We successfully completed testing for the expansion of VerifyMe™, our online gambling multi-factor authentication platform. This will allow us to protect casinos from fraudulent players, as well as the players themselves who often use the same password on their ATM, garage access codes or various websites.

Lastly, we know that the identity protection business is not only vast (Department of Justice estimates at least four million U.S. bank accounts are compromised each year due to identity theft), but the market is also crowded and competitive. We look at it through a slightly different lens and focus on ensuring that an individual’s documents, such as driver’s license or passport, are authentic. We have partnered with American Banknote Corporation, or ABnote, who are the best in the field and by combining their production capabilities with our anti-counterfeiting technology, we believe the partnership is a homerun in identity protection.

What is your strategic vision for the future of LaserLock?

Counterfeiting and identity theft have become global problems that affect us all. By 2015, the International Chamber of Commerce (ICC) predicts counterfeiting will reach a global value of over $1.7 trillion, or two percent of the world’s total economic output. We don’t want people to die from counterfeit medicines, foods or beverages. We don’t want people fooled by thieves and charlatans. We don’t want governments held hostage by terrorists and organized crime. We don’t want a woman to discover that her first designer handbag, paid for with hard earned money, is actually a worthless counterfeit. We are working on a technology that enables every consumer to be an “anti-counterfeiter” by simply using items they currently possess, like their smartphone.

How do you make money?

People sometimes confuse us for an ink company since we started out with the creation of anti-counterfeiting pigments, but we’ve strategically moved away from the ink space. LaserLock generates revenue by licensing our technology and charging small royalties on every item that is protected by our technology.

What does your typical day look like?

2013 was the first year that we really saw LaserLock change from an R&D company to a sales driven solutions company, and as such, I’m not sure that we have fallen into the “typical day” groove yet. Regardless, I start my day with an iced green tea from Starbucks and a copy of “Good Morning LaserLock,” a daily email blast containing articles that are relevant to our industry, created in-house and shared amongst all of our employees. After that, it usually starts with a business development meeting, followed by a technology discussion led by our CTO. It’s anyone’s guess after that, but a majority of my day is usually spent interacting with existing customers and prospects. There is one constant though – I have the opportunity to work with an amazingly talented staff and learn from our Board of Directors, all of whom could not be smarter or more actively engaged.

How do you bring ideas to life?

Anyone who has been involved in a small business will probably say that the best model is a collaborative one, and I couldn’t agree more. We believe in a lot of whiteboards and brainstorming. Our brainstorms include everyone, from our tech people to our sales, marketing and PR people and more. We look at an idea from every angle, poking and plugging holes until we can’t find any more. Once the idea has legs, I like to utilize the collective wisdom of our Board to help fine tune it and develop a go-to-market strategy.

What’s one trend that really excites you?

Rather than describe what excites me, I’ll share what keeps me up at night. In 2007, New York City Police Commissioner Ray Kelly said that counterfeiting is “virtually all profit and it isn’t funding anything good. It is a threat to democracy and a threat to the rule of law.” Following the arrests of a counterfeit and smuggling ring this past May, Kelly again expressed concern because “similar schemes have been used in the past to help fund terrorist organizations.”

Everyday we go to work thinking about not only how we can help save lives by protecting pharmaceutical companies, but also what we create at LaserLock that will have an impact on all of us. What excites me (even if it’s not a trend) is that we are making a difference.

What was the worst job you ever had and what did you learn from it?

I don’t know that I’ve ever had a bad job. Even when I’ve done something that I haven’t enjoyed, I’m able to look back on it to see what I’ve learned. When we’re young we intend to follow a path in life, but as we grow older we start to better understand how every experience, on and off of the path, helps to mature, teach and make us who we are.

How have you helped LaserLock evolve over the years, and would you have done anything differently?

Our founder, Norman Gardner, laid an amazing foundation from which I have been able to build upon. Our Board of Directors has provided my team and I with the tools and opportunities to succeed. Everyday I try to guide everyone here to incubate successes, and at the end of everyday I reflect on what I would have done differently; I take those lessons and use them to guide me the following day.

As a business leader, what can you recommend to other leaders who are in the same situation?

First, create realistic goals that can be defined and tracked. Second, it’s important to remember that nobody, CEO or otherwise, is an island, and you’re only as strong as the rest of your team. Be sure to ask for and listen to advice from everyone in your organization. When your staff and Board of Directors work together as a single, efficient unit, you’ll start producing results. Mistakes in a young company are bound to happen, so it’s best to accept, fix and don’t repeat. Or else you’ll be too busy fixing new problems.

Describe one challenge that LaserLock addresses, and how you help to overcome it.

Counterfeiting is a problem that spans many industries, and tackling such a global issue isn’t easy. We’ve found success by breaking down the problem into sectors and carefully picking only as many fights as we can handle in a few areas at a time.

What is one business idea that you’re willing to give away to our readers?

One of the best business ideas I’ve heard of in a while is the Hyperloop Alpha Design proposed by Elon Musk, the serial entrepreneur best known as the co-founder of Tesla Motors and PayPal.

Personally, I think it’d be a great idea to require registrants to share one of their original ideas rather than pay a fee to gain entry to a business or industry conference. Entrepreneurs often hold ideas close to their chest, so this is a creative way to leverage their knowledge and promote the use of information sharing among industry professionals. I know that I’d attend a conference like that if it gave me the opportunity to share ideas for the greater good of entrepreneurism.

If you could change one thing in the world, what would it be and how would you go about it?

This may sound a bit promotional, but it’s my strongest belief. The proliferation of fake pharmaceuticals is a problem that is rarely discussed; yet people are dying from it. It’s due to those who are motivated by financial greed, and driven by high access and low costs. If companies like ours banded together with pharmaceutical companies, foundations and government entities to solve the problem of fake or tainted pharmaceuticals, I believe we really could change the world.

Tell us something about you that very few people know.

My Meema (grandmother) and I have probably seen over 100 Broadway shows together.

What are your three favorite online tools or resources and what do you love about them?

There’s little time in my day to check into the news, so I keep The Drudge Report and Twitter up and follow as many reporters as I can. I wind up beating most of my friends to the good stories that way anyway. And since I’m in the process of updating my condo, I’ve been spending way too much time recently on the Restoration Hardware website.

What is the one book that you recommend our community should read and why?

Every day, data, requests, emails and phone calls come flying at us at a frenetic rate and I find that if I don’t keep track of everything, too many issues fall through the cracks. Read The Checklist Manifesto by Atul Gawande and you’ll realize how important a list really is.

Three people we should follow on Twitter and why?

@BillGates because he is changing the world, @ApoloOhno because you have to have someone cool on your Twitter feed, and @SteveCase because he’s leading the charge for entrepreneurship.

When was the last time you laughed out loud? What caused it?

My young assistant, Nick, came back from a beach vacation recently where he got a lot of sun. He tends to look in the mirror quite often so my first thought was that he didn’t go away to the beach and got sunburnt, but instead went away for a quick Botox treatment (to which I was very wrong, he was at the beach). I wound up laughing for about three days.

Who is your hero?

My parents who are the best resources I have, but above all, my grandfather. He passed away when I was younger, but I’ve rarely, if ever, met anyone who doesn’t say that he was one of the smartest and hardest working people they have ever met. He made sure I would be able to graduate debt free, so he is not only my hero, but he also gave me one of the greatest gifts I could ever receive – an education.

What would Michael do?

The Chairman of our Board, Michael Sonnenreich, has not only been my friend, but also a mentor for a long time. I know that if I am doing something he would do professionally, more often than not, it will turn out to be the right decision.

What would my parents do?

Most of my best ideas have resulted from discussions with my parents. Much of my foundation comes from what I soaked up at the kitchen table as a child. They are the best role models I could ask for, so I regularly ask myself, “What would Mom and Dad do?”

Connect:

http://www.laserlocktech.com/
LaserLock Technologies on Twitter: @LaserLockTech
LaserLock Technologies Publically traded as OTC:LLTI

To read the entire interview, click here.

 

LASERLOCK TECHNOLOGIES ANNOUNCES NEW BOARD OF DIRECTORS

Wednesday, January 23, 2013

PHILADELPHIA, Pa., January 23, 2013 - LaserLock Technologies, Inc. (OTC BB: LLTI), a global leader in providing state-of-the art authentication solutions to pharmaceuticals, high-end retailers, casinos and governments, has announced its 2013 Board of Directors. Technological advancements in computer imaging, the explosion of the Internet and subsequent growth of e-commerce have created significant increases in counterfeiting. The highly qualified individuals on the Board of Directors will add invaluable expertise to guide LaserLock Technologies toward a future of growth in 2013 and beyond.

Michael Sonnenreich, Chairman of Kikaku America, will be LaserLock’s new Chairman. Norman Gardner, founder of LaserLock Technologies, will be assuming the role of Vice Chairman.

“I am honored to be appointed Chairman of the Board of LaserLock Technologies, particularly during such an important time of growth for the company and the anticounterfeiting industry,” said Sonnenreich. “Today, it is estimated that counterfeiting is a $600 billion a year problem that’s growing rapidly and continuously evolving. Organizations need proven solutions that ensure security and mitigate risk. As we move forward, we anticipate tremendous demand for our patented solutions that are unrivalled in the marketplace.”

Other additions to LaserLock’s new Board of Directors include:

  • Constance Harriman served as a Director of the Export Import Bank and Assistant Secretary of the Interior, and has over 25 years of legal, public policy and management experience.
  • Walter Hauck III most recently served as CIO and Senior Vice President of Technology at Dun & Bradstreet, where he led a team of 1,000+ staff and supported the world’s largest commercial credit applications. Prior, he served as Vice President for Worldwide Technology for Pfizer Inc.
  • General Peter Pace served as the 16th Chairman of the Joint Chiefs of Staff from 2005 to 2007. Prior to becoming Chairman, he served as Vice Chairman of the Joint Chiefs of Staff. General Pace holds the distinction of being the first Marine to have held either of these offices. He retired in 2007 after more than 40 years of active service in the United States Marine Corps.
  • Jonathan Weinberger is the Executive Vice President of Veedims. He has served under six cabinet members in various positions and was also the youngest ever Executive Secretary at the Treasury Department. In addition, Weinberger served as the Executive Secretary and Deputy Chief of Staff at the Office of the United States Trade Representative at the White House.
  • Paul Wolfowitz has spent more than three decades in public service and higher education, including 24 years in U.S. government service under seven U.S. presidents. Most recently he served as the Deputy Secretary of Defense from 2001 to 2005, and then as President of the World Bank from 2005 to 2007.
  • Neil Alpert is the President of LaserLock Technologies, and brings with him over a decade of management experience. He most recently served as the President of the Kiawah Group, a boutique government affairs and development firm.

ABOUT LASERLOCK TECHNOLOGIES, INC.

LaserLock Technologies, Inc. based in Bala Cynwyd, PA is publicly traded on the OTC Market under the ticker symbol “LLTI”. The Company markets security technology to protect pharmaceuticals, high-end retail goods, the casino industry, documents and branded products from counterfeiting. To learn more, visit us at www.laserlocktech.com.