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2019

VerifyMe Signs First European License Agreement

Arca Etichette, Based in Italy, Opens European Market to VerifyMe Brand Protection Using HP Indigo Digital Presses

Rochester, NY - April 16, 2019 – GlobeNewswire — VerifyMe, Inc. (OTCQB: VRME) (the “Company”), a digital security, authentication and tracking technology solutions provider, and Arca Etichette (“Arca”), a leading label and packaging company based in Milan, Italy, today announced that they had signed a license agreement for Arca to incorporate VerifyMe’s brand protection technology solutions to brand owners throughout Europe.

This agreement will also launch VerifyMe’s digital security, authentication and tracking solutions in Europe. The contract is the first leasing of VerifyMe’s patented smart phone authentication devices which reads invisible codes into the cloud and are recorded in the Company’s serialization, track & trace software platform called VeriPAS. VerifyMe’s devices will be are leased to brand owners by Arca and in exchange for recurring revenue.

VerifyMe Chief Executive Officer Patrick White, commented, “We are thrilled to have secured this agreement with Arca, as it’s our Company’s first ever contract with an important European label provider that completes our transition from a US only client base to a global client base. The problem of counterfeiting and product diversion continues to grow uncontrollably all around the world. Brand owners need a solution now and our VeriPAS system is the most complete, effective and compelling solution on the market. We look forward to rolling out the deployment of our new smart phone authenticators and VeriPAS cloud software solution with Arca. Look for future announcements in the coming months as we expand and strengthen our international footprint.”

VerifyMe’s technologies are approved and supported by Hewlett-Packard (“HP”) Indigo digital printing presses. HP markets VerifyMe’s security invisible ink technology as “ElectroInk Security 523”. Our partner, S-One Labels & Packaging (S-OneLP), manages sales and marketing of VerifyMe products.

Arca’s business covers a wide range of industries, including Pharmaceuticals, Cosmetics, Toiletries, Food, Automotive, Domestic Appliances and Mechanical Components with National and Multinational Companies.

Arca Label Division Chief Operating Officer, Dr. Roberto Sala, stated, “We are very excited to work with VerifyMe and roll-out their technology solutions across a variety of industries throughout Europe. Our global customer base of brand owners have increasingly experienced counterfeiting and product diversion of their products and have expressed a desire for a technology solution to mediate these issues to protect their brand and improve their profitability. We believe VerifyMe’s technology provides a high value-add solution that our brand owners will seek to deploy. We look forward to working with VerifyMe’s team in rolling this out to our existing and new customers.”

This global agreement provides Arca with the ability to place VerifyMe’s digital security, authentication and tracking technology solutions in the hands of brand owners who seek to secure their products and goods from counterfeiters and product diversion. This contract entails the first leasing of VerifyMe’s smartphone authentication devices, which read the invisible RainbowSecure™ codes into the cloud and are recorded in the Company’s serialization, track and trace software platform called, “VeriPAS”. These devices are expected to be leased to brand owners and investigators, which will result in a recurring leasing revenue business model for VerifyMe.

In conjunction with the smart phone reading device, the VeriPAS cloud-based software gives brand owners the ability to monitor, control and protect their products life cycle. This software resides in the cloud and brand owners access it over the internet. The software generates serialization codes which the brand owner purchases from VerifyMe. These codes are then printed on labels and packaging in both visible codes for consumers to engage and invisible codes known as RainbowSecure which trained brand inspectors review with VerifyMe’s smart phone reading device.

For additional information on the smartphone Authenticator and VeriPAS technology solution, please visit: https://www.verifyme.com/rainbowsecure

To view VerifyMe’s recent presentation at the HP Indigo’s Singapore Event on its New Brand Protection Technologies to VIP Print Service Providers in the Japan, Asia China HP Market Region, please visit: https://www.verifyme.com/verifyme-brand-protection

About Arca Etichette A company that is consistently committed to perfecting its products: materials selected by a fully equipped laboratory, modern and innovative printing machines, a qualified and highly motivated staff. Advanced labels and sleeves that ensure compliance with all specifications and provide the level of efficiency required for the manufacturing industry. At Arca, investments in R&D is approximately 5% of net earnings, with, on average, one patent every year. ISO 9001 certified quality system (covering engineering design, production and sales) is based on modern production processes, inspired by theories of “lean production” and total quality.

A flexible organization that works hard to satisfy customers, with a clear vision and precise mission. Specializing in self-adhesive labels and shrink sleeves, Arca also manufactures labeling machines. Designing and manufacturing both consumables and machinery, Arca is a one-stop supplier, mastering both aspects of the industry, providing unparalleled project design consulting and a comprehensive service. See www.arcaetichette.it/?lang=en and www.arcalabelingmarking.com

About VerifyMe, Inc. VerifyMe is a global technology company which specializes in brand protection and biometric people authentication. VerifyMe combines proprietary invisible security inks with cloud-based serialization, track and trace block chain software that enables brand owners to monitor, control and authenticate their products complete “life cycle”. In addition, VerifyMe has a digital software platform that authenticates people by biometrics and other multi-factor verification processes.

VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit www.verifyme.com

Cautionary Note Regarding Forward-looking Statements This release contains forward-looking statements regarding our receipt of future revenue from the Arca relationship and our smart phone authenticators. The words "believe," "may", “estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the European market’s acceptance of our devices and our technology as a weapon in fighting counterfeiting, Arca’s ability to work with its customers in licensing our authenticators and pricing issues which may affect Arca’s ability to lease our authenticators and sell our technology to customers. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2018. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

For Licensing or Other Information Contact:
Company: VerifyMe, Inc.
Email: IR@verifyme.com
Website: http://www.verifyme.com

VerifyMe to Present and Exhibit at 5th Annual Brand Protection Excellence Forum

April 4-5 in Amsterdam

Rochester, NY, April 03, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- VerifyMe, Inc. (OTCQB: VRME), a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products, is pleased to announce its participation as a Conference Presenter and Exhibitor at the Brand Protection Excellence Forum in Amsterdam, The Netherlands. The event will be held at Mercure Hotel Amsterdam City.

For information on the event, please visit: https://www.brainlinx.com/BPEF2019/

VerifyMe will be presenting the latest information on “detecting and dismantling counterfeiting and product diversion operations” at the 2019 Brand Protection Excellence Forum in Amsterdam, The Netherlands, April 4-5. Former FBI Special Agent Keith Cutri, now VP of Global Business Development for VerifyMe, will discuss strategies for brand owners to consider when mitigating the risk of counterfeiting, product diversion, and illicit trade throughout the world. VerifyMe will also exhibit and demonstrate their latest advanced brand protection solutions, including the RainbowSecure® covert marking system for HP Indigo digital presses, and the VeriPAS product authentication cloud-based software system for tracking products, globally.

About VerifyMe, Inc.

VerifyMe, Inc., is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products. The company also markets multi-factor biometric verification solutions to verify people. VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit www.verifyme.com

For Licensing or Other Information Contact: Company: VerifyMe, Inc. Email: IR@verifyme.com Website: http://www.verifyme.com

VerifyMe Reports Fourth Quarter and Full Year 2018 Results

Rochester, NY - April 2, 2019 – GlobeNewswire — VerifyMe, Inc. (OTCQB: VRME), a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products, today announced the Company's financial results for the fourth quarter and year ended December 31, 2018.

Key Financial Highlights for Q4 2018:

• Revenues increased to $39,772, compared to $0 in Q4 2017
• Operating loss decreased by 71% to $0.5 million
• Net loss decreased by 76% to $534,158
• Adjusted EBITDA decreased by 33% to $0.4 million

Key Financial Highlights for Full Year 2018:

• Revenues increased to $78,884, compared to $0 in 2017
• Operating loss decreased by 8% to $2.6 million
• Net loss decreased by 13% to $2.9 million
• Adjusted EBITDA decreased by 1% to $1.3 million

Key Business Highlights for Q4 and Full Year 2018:

• Executed three reseller agreements; a global label manufacturer and two print service providers
• Global contractual partnerships with HP Indigo, Micro Focus and S-One LP continued to progress and are expected to generate revenue in 2019
• HP Indigo expanding RainbowSecure to its largest series of digital printers
• Placed order for Smartphone Enabled Cloud Connected Authentication devices
• FDA mandate for serialization, track and trace for all pharmaceutical packaging and labeling
• A top 10 global consumer products company has expanded its use of RainbowSecure to 2.5 million product labels in the month of January 2019

Subsequent to the end of 2018, the Company has been actively marketing with HP Indigo and S-One LP. These engagements have involved demonstrating the technology solutions at tradeshows and active discussions and meetings with prospective clients.

Given our business model involves royalty rates based on volume of impressions and software in the cloud, we are targeting gross margins in the 70-80% range for 2019.

Management Commentary

“We had an extremely eventful and productive 2018, as we continued to lay the groundwork for commercializing our technology. We have now transitioned from research and development to the sales and marketing and revenue ramp stage,” commented, Patrick White, VerifyMe’s Chief Executive Officer. “Our security and authentication technology is applicable across a wide range of industries and applications. We have successfully aligned with partners such as HP Indigo, Micro Focus, S-One LP and others, which will now assist us in driving market adoption. Our pipeline of prospects is robust as we look to scale our business and ramp our revenue in 2019.

Mr. White concluded, “While 2018 was a success, we know this is just the beginning. There is much work to do in delivering our proprietary, patented and disruptive technology solutions for the global anti-counterfeit, piracy and brand protection markets, and continuing to build shareholder value.”

Financial Results for the Three Months Ended December 31, 2018:

Revenue for the three months ended December 31, 2018 was $39,772, compared to $0 for the three months ended December 31, 2017.

Gross profit for the three months ended December 31, 2018 was $25,251, compared to $0 for the three months ended December 31, 2017. The resulting gross margin was 63.5% for the three months ended December 31, 2018.

General and administrative expenses for the three months ended December 31, 2018 was $206,330, a decrease of $610,786 or 75%, compared to $817,116 for the three months ended December 31, 2017.

Legal and accounting expenses for the three months ended December 31, 2018 was $54,401, a decrease of $48,987 or 47%, compared to $103,388 for the three months ended December 31, 2017.

Payroll expenses for the three months ended December 31, 2018 was $47,319, a decrease of $604,978 or 93%, compared to $652,297 for the three months ended December 31, 2017.

Research and development expenses for the three months ended December 31, 2018 was $85,383, a decrease of $9,418 or 10%, compared to $94,801 for the three months ended December 31, 2017.

Sales and marketing expenses for the three months ended December 31, 2018 was $118,073, an increase of $114,273, compared to $3,800 for the three months ended December 31, 2017.

Operating loss for the three months ended December 31, 2018 was $486,215, a decrease of $1,185,579, or 71%, compared to $1,671,794 for the three months ended December 31, 2017.

Adjusted EBITDA loss for the three months ended December 31, 2018 was $416,157, a decrease of $209,428 or 33% compared to $625,585 for the three months ended December 31, 2017.

Net loss for the three months ended December 31, 2018 was $534,158, a decrease of $1,653,103, or 76%, compared to $2,187,261 for the three months ended December 31, 2017. The resulting EPS loss for the three months ended December 31, 2018 was $(0.00) per diluted share, compared to $(0.08) per diluted share for the three months ended December 31, 2017.

Financial Results for the Year Ended December 31, 2018:

Revenue for the year ended December 31, 2018 was $74,884, compared to $0 for the year ended December 31, 2017.

Gross profit for the year ended December 31, 2018 was $46,082, compared to $0 for the year ended December 31, 2017. The resulting gross margin was 61.5% for the year ended December 31, 2018.

General and Administrative expenses for the year ended December 31, 2018 were $1,585,329, a decrease of $104,554 or 6%, compared to $1,689,883 for the year ended December 31, 2017. The decrease is attributable primarily to a decrease in non-cash stock-based compensation for consultants.

Legal and accounting expenses for the year ended December 31, 2018 was $416,772, an increase of $170,252 or 69%, compared to $246,520 for the year ended December 31, 2017. In the beginning of 2017, the Company had released its then attorneys and hired its current attorneys in the second quarter of 2017. Thus, charges in 2018 for legal fees include a full year, in comparison to half year charges in 2017.

Payroll expenses for the year ended December 31, 2018 was $316,837, a decrease of $450,420 or 59%, compared to $767,257 for the year ended December 31, 2017. The majority of the decrease was the result of lower non-cash charges related to stock-based compensation.

Research and development expenses for the year ended December 31, 2018 was $187,655, an increase of $59,611 or 47%, compared to $128,044 for the year ended December 31, 2017.

Sales and marketing expenses for the year ended December 31, 2018 was $135,290, an increase of $131,490, compared to $3,800 for the year ended December 31, 2017. The increase was related to hiring of the Company’s VP of Sales, and expenses for travel and costs related to various trade shows and other sales and marketing activities.

Operating loss for the year ended December 31, 2018 was $2,595,801, a decrease of $239,703 or 8%, compared to $2,835,504 for the year ended December 31, 2017.

Adjusted EBITDA loss for the year ended December 31, 2018 was $1,310,960, a decrease of $12,788, or 1%, compared to $1,323,748 for the year ended December 31, 2017.

Net loss for the year ended December 31, 2018 was $2,932,462, a decrease of $452,878, or 13%, compared to $3,385,340 for the year ended December 31, 2017. The resulting EPS loss for the year ended December 31, 2018 was $(0.03) per diluted share, compared to $(0.14) per diluted share for the year ended December 31, 2017.

About VerifyMe, Inc.

VerifyMe, Inc., is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products. The company also markets multi-factor biometric verification solutions to verify people. VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit www.verifyme.com

Non-GAAP – Financial Measure:

This press release includes both a financial measures in accordance with Generally Accepted Accounting Principles, or GAAP, as well as a non-GAAP financial measure. Generally, a non-GAAP financial measure is a numerical measure of a company’s performance, financial position or cash flows that either excludes or includes amounts that are not normally included or excluded in the most directly comparable measure calculated and presented in accordance with GAAP. Non-GAAP financial measures should be viewed as supplemental to, and should not be considered as alternatives to net income (loss), operating income (loss), and cash flow from operating activities, liquidity or any other financial measures. They may not be indicative of the historical operating results of VerifyMe nor are they intended to be predictive of potential future results. Investors should not consider non-GAAP financial measures in isolation or as substitutes for performance measures calculated in accordance with GAAP.

Our management uses and relies on Adjusted EBITDA which is a non-GAAP financial measure. We believe that both management and shareholders benefit from referring to the following non-GAAP financial measure in planning, forecasting and analyzing future periods. Our management uses this non-GAAP financial measure in evaluating its financial and operational decision making and as a means to evaluate period-to-period comparisons. Our management recognizes that the non-GAAP financial measure has inherent limitations because of the excluded items described below.

VerifyMe defines Adjusted EBITDA as earnings (or loss) from continuing operations before the items in the table below. VerifyMe excludes these expenses because they are non-cash or non-recurring in nature.

We have included a reconciliation of our non-GAAP financial measure to the most comparable financial measures calculated in accordance with GAAP. We believe that providing the non-GAAP financial measure, together with the reconciliation to GAAP, helps investors make comparisons between VerifyMe and other companies. In making any comparisons to other companies, investors need to be aware that companies use different non-GAAP measures to evaluate their financial performance. Investors should pay close attention to the specific definition being used and to the reconciliation between such measure and the corresponding GAAP measure provided by each company under applicable SEC rules.

The following table presents a reconciliation of Adjusted EBITDA to net loss allocable to common shareholders, a GAAP financial measure:

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VerifyMe Appoints Dr. Arthur Laffer to its Board of Directors

Leading American Economist to Provide Business Strategy and Operations Advice and Capital Markets Expertise

Rochester, N.Y., March 27, 2019 – GlobeNewswire — VerifyMe, Inc. (OTCQB: VRME), a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products, announced today the appointment of Dr. Arthur Laffer, a leading American economist, to its Board of Directors.

DrArthurLaffer.png

Arthur Betz Laffer is an American economist who first gained prominence during the Reagan administration as a member of Reagan's Economic Policy Advisory Board (1981–89). Laffer is best known for the Laffer curve, an illustration of the concept that there exists some tax rate between 0% and 100% that will result in maximum tax revenue for government. Laffer's economic insight and influence in triggering a world-wide tax-cutting movement in the 1980s earned him the nickname "The Father of Supply-Side Economics." He is the author and co-author of many books and newspaper articles, including Return to Prosperity: How America Can Regain its Economic Superpower Status, co-authored with Stephen Moore, An Inquiry into the Nature and Causes of the Wealth of States, co-authored with Stephen Moore, Rex A. Sinquefield and Travis H. Brown and Trumponomics: Inside the America First Plan to Revive Our Economy with Stephen Moore. Laffer serves on many boards of directors, including the "Board of Scholars" of the American Legislative Exchange Council (ALEC). Laffer was one of four economists who acted as advisers to Donald Trump's successful 2016 campaign for the presidency of the United States. Laffer is the founder and chairman of Laffer Associates, an institutional economic research and consulting firm, as well as Laffer Investments, an institutional investment management firm utilizing diverse investment strategies in Nashville, TN.

Dr. Laffer received a B.A. in economics from Yale University in 1963. He received a MBA and a Ph.D. in economics from Stanford University in 1965 and 1972, respectively.

Dr. Arthur Laffer, stated, “I am pleased to join the VerifyMe Board at this time, as the Company is at an exciting inflection point. Its technology is superior and addresses a massive void in the market of security and authentication. I look forward to assisting Patrick and his team in delivering their technology solutions to the market and creating a formidable company.”

VerifyMe Chief Executive Officer Patrick White, commented, “We welcome Dr. Laffer to our Board and look forward to his advice and guidance. We look forward to working closely with he and his team and being part of their network of relationships. His vast experience and connections would be a valuable asset to VerifyMe, as we seek to accelerate our business growth and capital markets strategy.”

About VerifyMe, Inc.

VerifyMe, Inc., is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products. The company also markets multi-factor biometric verification solutions to verify people. VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit www.verifyme.com

For Licensing or Other Information Contact:

Company: VerifyMe, Inc.

Email: IR@verifyme.com

Website: http://www.verifyme.com

VerifyMe Participating at DSCOOP

In Conjunction with Partner S-One LP

ROCHESTER, NY, March 25, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – VerifyMe, Inc. (OTCQB: VRME), a technology solutions company that markets products supported by patents, patent applications, and trade secrets, which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products, is pleased to announce that it is exhibiting at DSCOOP, an HP Indigo conference, on March 25-27 in Orlando, Florida. DSCOOP (Digital Solutions Cooperative) is a dynamic, user-driven community of HP Graphic Arts press owners and their sales, marketing, and production teams.

VerifyMe is participating with its partner S-One Labels & Packaging in Solutions Showcase booth #305. DSCOOP is an HP Indigo show and is attended by its Print Service Providers.

For more information, please visit: https://www.eiseverywhere.com/ehome/orlando2019/home/

VerifyMe Chief Executive Officer, Patrick White, commented, “We are excited to be part of these all-important industry tradeshows with our partners HP Indigo and S-One LP. It gives us the opportunity to demonstrate our value-added technology to print service providers, potential distributor partners and end customers.”

About VerifyMe, Inc.

VerifyMe, Inc. is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products. The company also markets multi-factor biometric verification solutions to verify people. VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit www.verifyme.com

For Licensing or Other Information Contact: Company:

VerifyMe, Inc.

Email: IR@verifyme.com

Website: http://www.verifyme.com

VerifyMe To Present at HP Indigo Singapore Event

VerifyMe Will Demonstrate its New Brand Protection Technologies to VIP Print Service Providers in the Japan, Asia China HP Market Region

Rochester, N.Y., March 18, 2019 – PR Newswire — VerifyMe, Inc. (OTCQB: VRME), a security and authentication technology solutions company, announced today that it will be presenting at HP Indigo’s two-day Brand Protection Solution Event in Singapore on March 21-22. VerifyMe was selected by HP Indigo to make a 45 minute presentation to the attendees of the VIP event.

A video recording of the presentation will be posted here: https://www.verifyme.com/events-presentations.

The focus of the HP event is to highlight security printing solutions on HP Indigo Digital Printing Presses, as brands suffer increasing counterfeit losses. The HP event features a select group of third-party developers who have been working with HP Indigo to produce security options, including traceable inks, unique coding and unique invisible inks.

VerifyMe will be demonstrating its new VeriPAStm solution utilizing their new Smart Phone Reading Device to decrypt invisible serial numbers and QR barcodes produced on HP Indigo pritning presses and authenticated through VerifyMe’s sophisticated cloud based track and trace software. VerifyMe’s “VeriPAS” software gives brand owners the ability to monitor and control the complete life cycle of their products from their headquarters.

The VerifyMe technology presentation will be given to special invities including VIP print service providers and HP Indigo employees. This will be VerifyMe’s first presentation in the HP Indigo Japan, Asia, China market region.

According to a report by “ResearchAndMarkets.com”, counterfeit products represent a $1.2 trillion loss to brand owners, and danger to consumers particularly with counterfeit pharmaceuticals, and the projections are in the next three years that figure will increase by 50% to $1.8 trillion. VerifyMe’s VeriPAS solution addresses this growing global counterfeit and product diversion problem for brand owners.

About VerifyMe, Inc. VerifyMe, Inc., is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products. The company also markets multi-factor biometric verification solutions to verify people. VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit: www.verifyme.com

For information regarding VerifyMe’s Brand Protection and Digital Solutions, please visit: https://www.verifyme.com/brand-protection https://www.verifyme.com/digital-solutions

For Licensing or Other Information Contact: Company: VerifyMe, Inc. Email: IR@verifyme.com Website: http://www.verifyme.com

VerifyMe Appoints Eugene Robin of Cove Street Capital to its Board of Directors

Provides Capital Markets Expertise and Guidance

Rochester, N.Y., March 6, 2019 – GlobeNewswire — VerifyMe, Inc. (OTCQB: VRME), a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products, announced today the appointment of Eugene Robin to its Board of Directors.

Mr. Robin is a Principal of Cove Street Capital, a registered investment advisor. Cove Street Capital philosophy is value‐based investment strategies that capitalize on inefficiencies in public markets, with classic fundamental research-driven value, concentration on best ideas and a long-term approach.

VerifyMe Chief Executive Officer Patrick White, commented, “We welcome Eugene to our Board and look forward to his advice and guidance in the capital markets. We look forward to improving our capital markets strategy as our business gains traction and we seek to improve long-term shareholder value.”

Eugene Robin, CFA, is a Principal of Cove Street Capital (CSC), a registered investment advisor. Mr. Robin has been employed at CSC since its founding in 2011, becoming a Principal in 2014, and serves as the Senior Analyst on both the Small Cap Value and Micro Cap Value strategies. Prior to Cove Street, Mr. Robin worked as an Associate at a multi-billion-dollar family office with responsibilities for sourcing and vetting private transactions, public investments and conducting financial analysis and planning for several private entities owned by the family. Mr. Robin also has experience working as a software engineer at ViaSat Inc. and holds an MBA in Finance from UCLA Anderson School of Management as well as a bachelor’s degree in Computer Science from UC San Diego.

About VerifyMe, Inc. VerifyMe, Inc., is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products. The company also markets multi-factor biometric verification solutions to verify people. VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit www.verifyme.com

For Licensing or Other Information Contact:

Company: VerifyMe, Inc.
Email: IR@verifyme.com

Website: http://www.verifyme.com

VerifyMe, Inc. CEO, Patrick White Provides 2019 Corporate Update

Press Release Source: VerifyMe, Inc. VerifyMe, Inc. CEO, Patrick White Provides 2019 Corporate Update Rochester, N.Y., March xx, 2019 — VerifyMe, Inc. (OTCQB: VRME) is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products, provided a corporate update.

CEO Patrick White: “First of all, 3 board members have resigned from the board. We wanted to thank them for their support and wish them the best in their future endeavors. The board is actively seeking new members with a variety of skills including skills in the brand protection industry. I also wanted to highlight some important 2019 milestones, achievements and objectives which are important to the success of our company and more importantly to keep our shareholders informed as to our progress. It’s important to understand that one year ago we were a “start-up” company that had an important raw technology. 2018 was mainly a year of developing software and hardware to turn our raw technology into a marketable product. Today (2019) I am proud to say VerifyMe now has a cutting edge, disruptive technology product that meets the vital security and product life-cycle tracking needs of brand owners.”

Please note: For security and contractual reasons, we are unable to disclose the names of our clients.

Here are some of our achievements and on-going projects:

  1. HP Indigo informed us they are expanding our RainbowSecure™ invisible codes to their largest series of digital presses. Previously the technology was only made for the Series 6 HP Indigo Presses, HP informed us they will be expanding the use of RainbowSecure™ creating canisters for their largest and fastest line of presses which are the Series 4
  2. HP is installing our VerifyMe RainbowSecure™ invisible technology into all 4 of HP Indigo’s Experience centers, including, Alpharetta, Ga, Singapore, Indonesia, Barcelona, Spain and Tel Aviv, Israel. HP clients and brand owners from all over the world will be able to see our technology on HP Indigo presses and use our authentication devices to demonstrate our technology attributes.
  3. HP has provided significant client leads to VerifyMe in China, Japan, Australia, Africa, Europe –
  4. VerifyMe was approached by one of the world’s largest ecommerce retailers for a demo. The meeting took place in January 2019 at the e-commerce companies’ headquarters. Early stage synergistic cross selling opportunities were discussed along with combining our collective technologies.
  5. VerifyMe has a working relationship with a very large Ink Jet manufacturer to enable high speed Flexo Presses to print variable invisible RainbowSecure™ codes. This opens a whole new market beyond HP digital presses for our RainbowSecure™ technology
  6. VerifyMe is in final testing with one of the world’s largest consumer health products companies. The first test run was completed in late December and is now being reviewed by the brand owner for deployment in the marketplace. Successful test results were communicated to us in February. Brand owner has ordered two additional product tests. Decision to go live is expected in Q2 2019.
  7. VerifyMe has ordered the manufacturing of its new Smart Phone devices which read the invisible RainbowSecure™ codes into the cloud and are recorded in our serialization, track and trace software platform called, “VeriPAS”. These devices are expected to be leased to brand owners and investigators. The first finished units will be received in March. Additional add on orders will follow if demand exists as expected. Leasing is a recurring income business model which will build and enhance our gross margins.
  8. In November 2018 the FDA has officially mandated serialization, track and trace for all Pharmaceutical packaging and labeling. This is a opportunity for VerifyMe’s “VeriPAS” cloud-based track and trace software. We have developed several strategies for this segment with our partners. We will share news on this opportunity as it develops
  9. Our global sales, marketing and support partner, S-One LP has set up multiple presentations with key regional label and packaging suppliers as well as well-known fortune 500 brand owners. We anticipate their efforts will grow throughout 2019
  10. One of the top 10 global consumer product companies began printing RainbowSecure™ product labels in July 2018. This brand owner’s use is expanding as we were recently informed that over 2 million product labels were printed in December 2018 and another 2,5 million product labels in January 2019. In addition, we are establishing a meeting with the consumer product company at their North American headquarters to discuss the new leased Smart Phone devices and expansion of the RainbowSecure™ technology to other products and SKUs.
  11. We recently performed a successful test in the HP Barcelona, Spain Experience Center for a European Label Printer who is has a large consumer product brand owner client who is seeking our complete RainbowSecure™/VeriPAS Serialization, track and trace solution. We expect this to turn into a supplier agreement in Q2.
  12. We are partnering with a security HP Inkjet converter to create a Desktop version of our RainbowSecure™ technology

White continued. 2019 looks to be an exciting year for VerifyMe’s technologies. We are significantly expanding our distribution channels and our sales and marketing outreach is globalizing. It’s also important to note that we are also researching and analyzing some impactful business strategic alternatives which will add to shareholder value. Thank you for your continued support. I look forward to informing you on key events as they transpire.”

Cautionary Note Regarding Forward-looking Statements This release contains forward-looking statements regarding revenue opportunities, the use of our products in additional presses and locations, the results of ongoing tests, and roll-out of our products and authentication devices which involve uncertainty and risk. The words "believe," "may", “estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the company's ability to work with partners in selling its technologies to businesses, production difficulties, our inability to enter into contracts and deals with future partners, and issues which may affect the reluctance of large companies to change their purchasing of products, acceptance of our technologies, the efficiency of our authenticators in the field and our patents including potential litigation. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2017. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

About VerifyMe, Inc. VerifyMe, Inc., is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products. The company also markets multi-factor biometric verification solutions to verify people. VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit www.verifyme.com

For Licensing or other information contact: Company: VerifyMe, Inc. Email: IR@verifyme.com Website: http://www.verifyme.com

Source: VerifyMe, Inc.