Thursday, October 3, 2013
WASHINGTON, Oct. 3, 2013 /PRNewswire/ -- LaserLock Technologies, Inc. (OTCBB: LLTI), a company that authenticates products and people, today announced the first sale of SecureLight+™ to a Japanese pharmaceutical labeling company. The company will conduct a significant pilot project utilizing SecureLight+™ and market the advanced anti-counterfeiting solution to pharmaceutical companies worldwide.
SecureLight+™ is an exclusive, state-of-the-art security pigment that combines multiple levels of security to thwart counterfeiters. By taking advantage of green technology, SecureLight+™ has the ability to instantly change color under both CFL (Compact Fluorescent Lights) and LED light sources. Simultaneously embedded with SecureLight+™ is an additional safeguard that contains an upconverting IR feature and customizable digital signature that can only be read with a specifically tuned handheld device.
"We are excited to announce that our revolutionary anti-counterfeiting technology has now expanded into the Asian market," said Neil Alpert, Chief Executive Officer. "Consumers and pharmaceutical companies that utilize our partner's labels containing SecureLight+™ will know that their drugs are authentic and safe."
Counterfeit pharmaceuticals are an increasingly profitable and dangerous product for international criminal syndicates, and pharmaceutical companies around the world are taking increased interest in protecting their products and customers from the counterfeit drug trade.
"LaserLock is positioning itself as a premiere provider of anti-counterfeiting and authentication services across a wide swath of industries," said Michael R. Sonnenreich, Chairman of the Board. "This project represents the penetration of SecureLight+™ into the Japanese market, and we anticipate steady and continued growth in this area."
It is LaserLock's policy to not disclose the identities of its clients.
ABOUT LASERLOCK TECHNOLOGIES, INC.
LaserLock is a high-tech solutions company in the field of authenticating products and people. It offers state of the art solutions to combat counterfeiting and identity fraud for governments, health care providers, the gaming industry, the financial services industry and high-end retailers.
The company authenticates products, government documents, and currency with a suite of proprietary security inks and digital solutions that have never been compromised, making them safer than other anti-counterfeiting technologies such as holograms. LaserLock's anti-counterfeiting solutions protect the reputation and bottom-line of governments and businesses around the world.
The company authenticates people by performing strong, multi-factor identity validation via a patented digital platform called VerifyMe™, which identifies an individual by requiring a shared secret (something you know), a physical token (something you have) and a biometric factor (something you are). The process takes less than five seconds and achieves military-grade authentication standards. As the world moves away from password-based authentication technology, LaserLock's VerifyMe™ platform offers a more secure and easier alternative for authenticating online identity.
Ann Marie Clements
Sage Communications (for LaserLock Technologies)