NEW YORK, Sept. 12, 2017 /PRNewswire/ -- VerifyMe, Inc. (OTCQB: VRME), a pioneer in patented physical, cyber and biometric technologies that prevent identity theft, counterfeiting and fraud, today announced that Keith E. Goldstein has been appointed Chief Operating Officer (COO) effective immediately.

As COO of VerifyMe, Mr. Goldstein will have responsibility for executing the company's strategy and its day-to-day operations. He will report directly to President and Chief Executive Officer, Patrick White.

"Keith has demonstrated his abilities as a strategic thinker and effective leader throughout his highly successful career," stated Mr. White. "He has a proven track record of creating enterprise value by growing sales and profitability through disciplined management and rationalization of business operations. With Keith in place, we have assembled a new, experienced and disciplined senior leadership team tasked with growing our business and delivering long-term value for our customers and shareholders."

Mr. Goldstein has more than 25 years of experience in strategic, operational and financial management across a variety of industries. Most recently, he served as the Chief Executive Officer of ABnote North America, a four-entity division of the American Banknote Corporation operating in the U.S. and Canada where he successfully grew the business through new product introductions and acquisitions.

Mr. Goldstein holds a Bachelor of Science in Business Administration from Boston University and is a licensed Certified Public Accountant with the Commonwealth of Massachusetts.

About VerifyMe, Inc. VerifyMe, Inc., is a high-tech solutions company that markets a broad patent portfolio that includes patents in the field of authenticating products and people. VerifyMe's physical technology authenticates packaging, labels & documents with a suite of proprietary security inks and pigments. The company's digital technologies authenticate people by performing strong, multi-factor verification via its patented digital software platforms. To learn more, visit www.verifyme.com

Safe Harbor Statement This release contains forward-looking statements regarding future opportunities and building the company performance, which involve uncertainty and risk. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the company's ability to work with larger partners in selling its technologies to large businesses, its ability to raise sufficient capital to support its operations, the condition of the equity markets in general and for microcap companies in particular and issues which may affect its patents including potential litigation. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-k for the year ended December 31, 2016. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

For licensing or other information contact:

VerifyMe, Inc. Email: IR@verifyme.com Websites: http://www.verifyme.com

For investors contact: Lytham Partners Adam Lowensteiner or Robert Blum 646-829-9700 – New York 602-889-9700 - Phoenix info@lythampartners.com

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