Monday, February 24, 2014
WASHINGTON, DC--(Marketwired - Feb 24, 2014) - LaserLock Technologies, Inc. (OTCQB: LLTI), a global leader in authenticating products and people today announced it has filed a full patent application for a Characteristic Verification System (CVS) enabling smart phones to simultaneously identify counterfeit products and protect against identity fraud. The company had previously filed for a provisional patent one year to the day on February 20, 2013. The CVS is a groundbreaking technology that sets a new standard in brand protection by combining LaserLock's proven product authentication expertise with its simple and secure VerifyMe™ human authentication technology.
Acquired by LaserLock Technologies in December 2012, VerifyMe™ is a biometric verification system that replaces antiquated systems of passwords and PINS and utilized multiple factors of authentication to quickly and securely authenticate human beings. Within the CVS, it can also uniquely serialize individual products allowing complete verification of provenance, pedigree and movement. The new solution benefits from the near ubiquitous penetration of smart phones with integrated cameras and artificial light sources to create advanced inspection tools that can be made available at no additional cost.
"We are thrilled to be converting CVS to full patent status, as the technology is uniquely suited to provide more secure and more efficient authentication technology along supply chains," said Neil Alpert, CEO of LaserLock Technologies. "Since filing for the provisional patent last year, the vulnerabilities in supply chains across many industries are becoming more apparent every day."
The Characteristic Verification System utilizes technologies present in virtually all smartphones to capture both overt and covert anti-counterfeiting measures on any given product, as well as to verify the identity of the person performing that action. Its applications range from protecting the most complex and sensitive supply chains to protecting the integrity of high-value retail goods. It allows companies and governments to track products along their supply chain and verify the identity of all who come in contact with them. When applied to high-value retail goods such as consumer electronics and luxury fashion items, the system can provide both consumers with the peace of mind that they are purchasing a genuine products and companies with valuable data on their customers and their purchasing habits.
For more information on LaserLock Technologies' full offering of products, please visit www.laserlocktech.com.
For more information on VerifyMe™, please visit www.verifyme.com.
ABOUT LASERLOCK TECHNOLOGIES, INC.
LaserLock is a high-tech solutions company in the field of authenticating products and people. It offers state of the art solutions to combat counterfeiting and identity fraud for governments, health care providers, the gaming industry, the financial services industry and high-end retailers.